How do we connect our REAL world with our DIGITAL worlds?


A Tale of Two Worlds

We are living in two worlds, real and digital!  Most of us are reading information in the real world, e.g. newspaper, magazine, poster… etc.  But the information is relatively limited and we want to find out more about the news, products and services; so we go to the digital world – internet!

Microsoft Tag is a new and effective link that joins two worlds together.  It is free to create and use. We can add them to our ads, posters, product packages …etc. When our customers see a Tag, they can use the free Tag Reader on their mobile phone to scan it, it will automatically deliver more information, e.g. video, pictures, web page from the digital worlds.  They don’t need to type in the URL, just a simple click!

Here are a few things that Microsoft Tag can do:

  • Integrate print advertising with mobile devices; e.g. subscribe to a FREE 12 month digital magazine.
  • Link to a video.
  • Scan our business card to someone’s address book.
  • Dial a phone number.
  • Display a free message.
  • Provide marketing information with enhanced reporting, such as the number of scans of a particular Tag over time and by marketing channels.

What can we do with Microsoft Tag?  It is only limited by your imagination!

About Andrew Chan
Andrew Chan is an Business Consultant who gives you accurate, consistent and timely information so that you can make better and faster decisions. He is an Associate of Society of Actuaries with over 20 years of IT experience. Apart from strong analytical skills and proven technical background, he was also a former system director at Manulife who had extensive project management experience. If you are looking for someone to gather, consolidate, validate, visualize and analyze data, look no further! Andrew can provide the most cost effective business analytics solution so that you can explore, optimize, predict and visualize your business. Don’t guess on any decision, no matter it is finance, operation, marketing or sales! Always ask for evidence!

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