Mobile Tag
April 26, 2010 Leave a comment
Mobile tag is a two-dimensional barcode which contains data such as a URL or contact information, can be scanned and read by a smart phone with a camera.
It is a very effective tool to integrate your traditional marketing channels (e.g. newspaper, flyer) to your online media (e.g. website, social media). Since most Smartphone have the decoding software, all your customers have to do is to take a picture and they would be forwarded to a website.
Below are a few examples on how you can use mobile tag to promote your business.
Local Real Estate Agency Windermere is using Microsoft Tag for their listed homes. The interested person now has the house information on their mobile phone and instant access to more information about the home including photos, video and other critical information.
Sacramento Book Review has transformed static print into dynamic actionable content and allows its readers to scan Tags and launching their mobile browsers to a well known online book purchasing site.
A giant mobile tag was installed in downtown London to promote the DVD release of 28 Weeks Later.
A mobile tag on your business card is a good way to start a discussion in a networking event and increase the chance that they would add your contact information to their address book.
There are so many opportunities to use mobile tag no matter you are a financial planner, restaurant owner or fashion boutiques owner. And it is free to use!
Add one for your business now!
If you have any further question, you can reach me at chan_a@algconsultings.com.
Andrew Chan is the owner and founder of ALG Inc.